Thus, El Camino and Ranchero would compete directly in only the 1959 model year.Ĭhevrolet chose to market the El Camino as part of its truck line (as Ford did with the Ranchero). Ironically, by the time Chevrolet unveiled the El Camino (Spanish for "the road"), the full-size Ford Ranchero was already headed for the last roundup. Furthermore, Chevrolet's efforts on the truck front "were focused on releasing smooth-sided "Fleetside" pickups as more-practical midseason successors to the Cameo. It would still have been impractical to engineer a response to the relatively low-volume Ranchero, which Ford simply facelifted for 1958. Chevrolet had a one-year body design for its 1958 passenger cars.The timing was right for them, but not for Chevy. Ford, though, had a totally new chassis and body that year. Chevrolet was locked into the third and final edition of its 1955 chassis/body program for 1957.As a result, Ford had a head start on the manufacturing and cost aspects of a sedan pickup. Chevrolet didn't even offer a two-door wagon until 1955.
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